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So what should consumers think about when choosing personal-care products and cosmetics? Here are some tips from the experts: From cosmetics guru and author Paula Begoun: Never buy a product claiming to contain antioxidants or fancy ingredients (such as plant extracts) and that comes in a jar. These ingredients don't like air and sunlight; sticking your finger in (the container) contaminates the product. Opt for tubes and pumps. From Dr. Julia Hunter in Los Angeles: When you visit a cosmetics counter, always ask to see the box that the product comes in, because that's usually where the ingredients are listed, not on the bottle or jar. If you shop in open-sell stores (drugstores, supermarkets), read the ingredients label before buying. From Dr. Suzanne Kilmer, director of the Laser and Skin Surgery Center of Northern California: If you experience sensitive or irritated skin, and you use dryer sheets, stop using them. Most people don't realize that the fibers (in the sheets) are coated with perfume. From Wil Baker of Max Green Alchemy: For consumers who are really concerned about what's in their products, consider purchasing an ingredients dictionary and researching the products yourself. From Carrie Stern, beauty editor at Quick & Simple magazine: Sun protection is very important. Look for products that have SPF (sun protection factor) 15 or higher and contain physical blockers like titanium dioxide or zinc oxide. From Colette Courtion, founder and CEO, Calidora Skin Clinic in Seattle: For consumers, what's best for them is to not just rely on the marketing messages or celebrity endorsements (for products). If possible, find someone who is licensed and educated to explain what will work best on your particular skin type.